A radio listenership survey ranked Kiss 102.3M as the most listened to FM station in the province.
The survey was conducted last June 10 to July 20, 2017 by the Holy Name University Research Center.
The province-wide survey results showed that Kiss 102.3FM took the lead at 19% as against to the 6% of True Radio 911 and 1% of Magic 92.7.
Kiss 102,3FM got relatively high radio listenership in Tagbilaran City (62%), urban (50%), class ABC (31%), male (22%) and 18-24 age group (26%).
ADVERTISEMENT
Respondents were all over the province. The survey confirmed that 7 out 10 Boholanos or 73% did not listen to FM stations or did not have access to radio.